I had the pleasure of concepting this digital experience as part of a push project with the Creative Director to better align print and digital. The photography was already captured from the studio team and the ask was to bring it to life online with a Holiday Dress shop. This concept was to inspire her with a curated shopping experience with all the right pieces and solutions to make the holidays a little bit easier for her.
CONCEPT DESIGN: Hua Conry | COPY: Melissa Caringer