Kohl's has positioned itself to be the destination for family and empowering them to lead fulfilled lives. Kohl's offers all the goods that they need for each and every life moment in their lives, whether it's a birthday party to easter celebrations to summer family grill outs.
I was chosen to be a part of this bold initiative to bring these life moments to life through product. I worked with merchants, buyers, strategy and product designers and from there created concepts to bring their product to life in-store for Easter and Summer/July 4th.
Kohl's has positioned itself to be the destination for family and empowering them to lead fulfilled lives. Kohl's offers all the goods that they need for each and every life moment in their lives, whether it's a birthday party to easter celebrations to summer family grill outs.
I was chosen to be a part of this bold initiative to bring these life moments to life through product. I worked with merchants, buyers, strategy and product designers and from there created concepts to bring their product to life in-store for Easter and Summer/July 4th.
NOTE: All photography is swipe as this was for pitching concepts to Kohl's leadership i.e. DMMs, GMMs, VPs and SVPs
ART DIRECTION & DESIGN: Hua Conry | COPY: Janelle Smarella