The Men's Spring Fashion Event for Kohl's composed of concepting, designing, presenting, shooting and overseeing production.
The team and I were able to concept extras like animated gifs for social and digital uses. The location photoshoot was set in Los Angeles during the holidays when they finally received the most rain they've gotten all year. Though challenging, we shot through the rain and made it work with our fantastic production crew.
The design and photography for this promotional event was loved by all the creative, strategy, merchant and vendor partners. This is one of my favorite catalog thus far!
ART DIRECTION: Hua Conry | DESIGNER: Hua Conry | DIGITAL DESIGN: Rebecca Maynard & Lucas Lietzau | COPYWRITER: Ashley Evans
PRODUCT CREW
PHOTO ART DIRECTOR: Hua Conry | PRODUCT PHOTOGRAPHER: Dione White | PRODUCT STYLIST: Janna Risch & Jessica Bitter | PRODUCER: Rebecca Anhold
FASHION CREW
PHOTO ART DIRECTOR: Hua Conry | STUDIO PHOTOGRAPHER: Davide Cernuschi | LOCATION PHOTOGRAPHER: Caroline Knopf | FASHION STYLIST: Harley Paleyo | STUDIO MAKE-UP: Liam Dunn | LOCATION MAKE-UP: Kendra Richards | HAIR: Bernhard Tamme | PRODUCTION COMPANY: PBNY Production | ON-SITE PRODUCER: Patty Bilotti | KOHL’S PRODUCER: Rebecca Anhold | MODEL BOOKER: Jolene Rapport & Hector Santana-Jenson